modes collections management

understanding collections

Privacy Policy

The Modes Users Association takes your privacy seriously and we are committed to protecting your personal information. This Privacy Policy sets out how we use the information that you provide us with.

 By using our website you agree to the terms of this Policy.

If you have any questions about this Policy, you should contact us by email at or you can telephone 01332 742512.

About us

Modes is the most widely used collections management system in UK museums. The Modes Users Association has been developing Modes and supporting its users for more than 20 years.

Who we are

The Modes Users Association is a company limited by guarantee (company number 718360240). The registered address is Sadler Bridge Studios, Bold Lane, Derby, DE1 3NT.

The terms ‘Modes Users Association’, ‘Modes’, ‘we’ and ‘us’ in this statement mean the Modes personnel who are based at our office in Derby.

How we collect information from you

We obtain information from you when you register on our website to receive our newsletters, or to make use of our online resources. We also obtain information when you contact us for support, or submit an order for software or services.

What type of information we collect from you

When you use our contact form or register on our website we collect your name and email address. The Modes web server automatically collects information such as a user's IP address, browser type, operating system, access times, etc.

When you submit an order with us we collect your name, email address, postal address and telephone number.

How we use your information

We may use your information to:

  1. send you communications which you have requested and that may be of interest to you. These may include information about using our software and services, training courses and other events provided by Modes;
  2. notify you of changes to our software and services;
  3. seek your views or comments on our software and services;
  4. process orders that you have submitted;
  5. carry out our obligations arising from any contracts entered into by you and us;
  6. monitor the volume, type and pattern of traffic using our website, to improve our website and the services offered by Modes.

We will hold your personal information for as long as is necessary for the relevant purpose or as long as is set out in any contract you hold with us. We review our retention periods for personal information on a regular basis.

Data sharing

We will not sell or rent your information to third parties.

We may pass your information to our third party agents and associates for the purposes of providing services on our behalf (for example, software support). We will disclose only the information that is necessary to deliver the service, and we will require them to keep the information secure and not use it for any other purpose. We may use third-party service providers to process and store your data.

We will not share your information with any other third party unless we have your permission or the law requires us to do so.


We will not contact you for marketing purposes unless you indicate your consent by ticking the relevant box on the forms we use to collect your information. You can change your preferences at any time by clicking the unsubscribe link on our communications, or contact us by email at, or telephone 01332 742512.

How to access and update your information

You can update the information we hold about you by logging on to our website and selecting your account profile. Or contact us by email at, or telephone 01332 742512 to let us know of any inaccurate or out of date information.

You can make a Subject Access Request for a copy of all the information we hold about you. Submit your request by email at We may make a charge of £10 to process this request.


We keep your personal details secure from unauthorised access, use or disclosure. However, we cannot guarantee the security of information which you submit by email or over the internet.


Cookies are tiny bits of encrypted data that are loaded onto your computer as you browse a website. Cookies are not programmes and do not harm your computer (they act as a tag or reminder when they are seen by websites).

Cookies are often used by websites to help improve or personalise user experience (e.g. such as remembering an item that a customer has viewed during a previous visit to their website). Many companies (but not Modes) also use cookies to trigger adverts as you surf the net (e.g. someone entering a search term for "Fishing Tackle" into Google may later see adverts for "Fishing Rods" in another website that they visit). This is commonly known as remarketing.

Our Use of Cookies

The Modes website itself only uses cookies within the logged-in area of the site. That cookie expires when you log out or close your web browser. We do not use cookies to customise the web page content or any advertising.

We use carefully selected partners to help us provide the services offered by our website. Each of our partners adheres to the UK’s strict Data Protection and consumer protection laws. We think it important that you understand who these partners are, and how they use information gathered during your visit:

Our partners

Google Analytics is used by Modes to help us create an improved website experience. Google Analytics consolidates general information about all visits through our website. We then use this data to help us to improve the accessibility and functionality, as well as the type of information that we feature on our website. Google also use remarketing cookies to provide you with relevant and targeted adverts as you surf the net. A copy of their Privacy and Terms can be found by visiting their website and clicking on their Privacy and Terms link.

Silktide Cookie Control is used to set a cookie remembering your cookie preferences. You may have noticed that when first visiting the site a grey bar appears at the bottom of the screen. This bar notifies you that we are using some cookies and gives you some options for handling them. If you ignore the bar, or click OK, we assume that you have agreed to the use of our cookies for the duration of your visit. A cookie is stored to remember this preference.

Disabling Cookies

You can control how cookies are stored on your computer or even stop them being loaded in the first place by amending the settings of your website browser. Browsers differ in how settings can be changed. For information on how to do this with your own, we suggest that you either search your browsers help section, or do a quick search on Google (our current favourite resource is

You are more than welcome to use our website without cookies being recorded on your computer (or you may wish to delete cookies after you visited our site). Everything should still work OK.

It is worth remembering that if you choose to disable cookies on your computer it may impact on how some websites work when you visit them.

All of our partners are members of associations that have signed up to strong self-regulated codes of conduct. Within their codes of conduct is the option to sign out of targeted adverts run by their members.


This website contains hypertext links to other web sites. Modes is not responsible for the content of these sites, nor for the privacy policies operated by the owners of those sites and does not accept responsibility for any information obtained by third parties as a result of use by you of such hypertext links.

Privacy Policy updates

We may change this Policy from time to time. Please check this page occasionally to ensure that you’re happy with any changes.

Published 17 May 2018