modes collections management

understanding collections

Terms and conditions

By visiting or using this website you consent to the collection and use by Modes Users Association of information about you in accordance with the terms of this Privacy Statement. The terms ‘Modes Users Association’, ‘Modes’, ‘we’ and ‘us’ in this statement mean the Modes personnel who are based at our office in Derby.

General Undertaking

Modes will:

  1. Respect your privacy and confidentiality;
  2. Only record your personal details in the manner and for the purposes set out in this Privacy Statement;
  3. Keep your personal details secure from unauthorised access, use or disclosure;
  4. Not sell, rent, trade or otherwise knowingly share or provide your personal information to any third party except insofar as legally obliged to do so;
  5. Only use your information in accordance with the terms of the Data Protection Act 1998.


Cookies are tiny bits of encrypted data that are loaded onto your computer as you browse a website. Cookies are not programmes and do not harm your computer (they act as a tag or reminder when they are seen by websites).

Cookies are often used by websites to help improve or personalise user experience (e.g. such as remembering an item that a customer has viewed during a previous visit to their website). Many companies (but not Modes) also use cookies to trigger adverts as you surf the net (e.g. someone entering a search term for "Fishing Tackle" into Google may later see adverts for "Fishing Rods" in another website that they visit). This is commonly known as remarketing.

Our Use of Cookies

The Modes website itself only uses cookies within the logged-in area of the site. That cookie expires when you log out or close your web browser. We do not use cookies to customise the web page content or any advertising.

We use carefully selected partners to help us provide the services offered by our website. Each of our partners adheres to the UK’s strict Data Protection and consumer protection laws. We think it important that you understand who these partners are, and how they use information gathered during your visit:

Our partners

Google Analytics is used by Modes to help us create an improved website experience. Google Analytics consolidates general information about all visits through our website. We then use this data to help us to improve the accessibility and functionality, as well as the type of information that we feature on our website. Google also use remarketing cookies to provide you with relevant and targeted adverts as you surf the net. A copy of their Privacy and Terms can be found by visiting their website and clicking on their Privacy and Terms link.

Silktide Cookie Control is used, somewhat ironically, to set a cookie remembering your cookie preferences. You may have noticed that when first visiting the site a grey bar appears at the bottom of the screen. This bar notifies you that we are using some cookies and gives you some options for handling them. If you ignore the bar, or click OK, we assume that you have agreed to the use of our cookies for the duration of your visit. And a cookie is stored to remember this preference!  

Disabling Cookies

You can control how cookies are stored on your computer or even stop them being loaded in the first place by amending the settings of your website browser. Browsers differ in how settings can be changed. For information on how to do this with your own, we suggest that you either search your browsers help section, or do a quick search on Google (our current favourite resource is

You are more than welcome to use our website without cookies being recorded on your computer (or you may wish to delete cookies after you visited our site). Everything should still work OK.

It is worth remembering that if you choose to disable cookies on your computer it may impact on how some websites work when you visit them.

All of our partners are members of associations that have signed up to strong self-regulated codes of conduct. Within their codes of conduct is the option to sign out of targeted adverts run by their members.

Information Collected

  1. Indirect collection:

The Modes web server automatically collects standard information such as a user's IP address, browser type, operating system, access times, etc. Any information collected indirectly will be used by Modes only: to monitor the volume, type and pattern of traffic using this website; to develop the design and layout of the website; and for other administrative and planning purposes.

  1. Direct collection:

Modes collects personal information, such as a user's name and email address, only when it is provided voluntarily by a user when communicating with us, e.g. by completing a contact or order form.

We will use such information as provided by you to answer enquiries and otherwise communicate with you. All communications from you and subsequent correspondence from us will be recorded and securely retained by us. Modes shall not retain the contents of any communications from you and subsequent correspondence for longer than is necessary having regard to the content and nature of such communications and correspondence. Contact details including your email address may be retained for the purposes of generally improving the services offered by Modes. This includes evaluation of the services provided by us.

We may use any information collected directly from users or visitors for generally improving this website and the services offered by Modes.


This website contains hypertext links to other web sites. Modes is not responsible for the content of these sites, nor for the privacy policies operated by the owners of those sites and does not accept responsibility for any information obtained by third parties as a result of use by you of such hypertext links.

Privacy Statement Updates

Modes reserves the right periodically to update or modify this privacy policy. Any changes to this Privacy Statement will be posted on this website so that users are always aware of the information collected, the reasons for such collection and the purposes, if any, to which Modes may put such information. Modes encourages users who may have specific concerns about the gathering or use of any such information to view this Privacy Statement regularly.